What is this sample?
A web page for Pioneer Clothing, a sustainable atheleisure fashion brand. I wrote the copy and coordinated with the client for the set up.
Who is the audience?
Conscious customers who are interested in what Pioneer Clothing is doing to help protect the Planet.
Tone of voice
Reflect the brand's personality: respectful yet joyful.
Other samples:
Fargreen (Version 2016)
Relationship Reboot Program (Gated Content)
What is this sample?
An analysis of canvas sustainability throughout the material’s life cycle stages.
Who is the audience?
Environmentally conscious consumers
Tone of voice
Friendly, helpful, and informative
Other Samples:
Impactful Ninja, Are Natural Latex Mattresses Eco-Friendly & Sustainable? A Life-Cycle Assessment
Impactful Ninja, Are Futon Mattresses Eco-Friendly & Sustainable? A Life-Cycle Assessment
Impactful Ninja, How Sustainable Are Ramie Fabrics? A Life-Cycle Analysis
Impactful Ninja, How Sustainable Are PLA Fabrics? A Life-Cycle Analysis
Impactful Ninja, How Sustainable Are Cotton Fabrics? A Life-Cycle Analysis
Impactful Ninja, How Sustainable Are Eucalyptus Wood? Here Are The Facts
Impactful Ninja, How Sustainable Are Wood Plastic Composites? Here Are The Facts
This sample
A kit includes the brand overview, hotel profile, and GM bio.
Target audience
Journalists specialising in hospitality industry
Tone of Voice
Maintain the distinctive voice of the JW Marriott brand, to convey the feeling and luxury and tranquility in each stay.
Other samples:
10 Most Sustainable Vegan Clothing Brands: The Conscious Consumer’s Guide
What is this sample?
A guide to the most sustainable vegan clothing brands.
Who is the audience?
Environmentally-conscious consumers
Tone of voice
Friendly, helpful, and informative
Other Samples:
Pioneer Clothing, B-Corporation: What Does It Mean, and Why Do We Want To Get Certified?
Impactful Ninja, 7 Most Sustainable Indigenous Clothing Brands: The Conscious Consumer’s Guide
Impactful Ninja, 15 Most Sustainable Slow Fashion Brands: The Conscious Consumer’s Guide
Impactful Ninja, 15 Most Sustainable Accessories Brands: The Conscious Consumer’s Guide
Impactful Ninja, 11 Most Sustainable Sportswear Brands: The Conscious Consumer’s Guide
Impactful Ninja, 8 Most Sustainable Luggage Brands: The Conscious Consumer’s Guide
Impactful Ninja, 20 Most Sustainable European Clothing Brands: The Conscious Consumer’s Guide
Impactful Ninja, 10 Most Sustainable Wool Clothing Brands: The Conscious Consumer’s Guide
What is this sample?
Copy used in Vhi's Health Assistant Mobile App. I wrote, rewrote, edited all text that used in the app, as well as the App Store description.
Who is the audience?
App users who are a clients of Vhi, the biggest health insurance provider in Ireland.
Tone of voice
Friendly and smart casual
The Sample
This ebook - The Only Guide You Need for Safe and Worry-Free Business Travel - guides business travellers and their travel managers through precautious steps to have a safe and healthy trip each time and every time. Checklists are included to help with preparation and to deal with emergence.
Target audience
Business travellers and Travel Managers
Tone of Voice
The ebook uses an informal, but a straightforward and professional tone, suitable for busy business travellers.
Other samples:
Booking.com, Tools That Will Help You Influence Travellers' Behaviour
Booking.com, Technology & Business Travel: Four Powerful Steps to Increase Adoption of New Digital Tools
Booking.com, How to Attend to the Needs of Your Millennial Travellers
Booking.com, All You Need to Know About Managing Delays and Disrupts in Business Travel
This sample
This guide on How to build rapport through laptop screens when managing a remote team provides managers and HR leaders with insightful and actionable tips to create a healthy culture in the location-independent company.
Target Audience
Team managers and HR leaders
Tone of Voice
Informative, authoritative, yet friendly
Other samples:
This sample
An internal newsletter for Crown Plaza South Amsterdam with updates on the F&B team.
Target Audience
Members of F&B Teams.
Tone of Voice
The tone of voice is casual and upbeat.
What is this sample?
A Lifehack article lists ten rituals of morning people that makes them successful.
For whom?
The target audience includes readers who want to form successful habits.
How?
The tone of voice is casual and to the point. The article has an attention-grabbing headline and the ten subheadline sentences that talk directly to the readers.
