Life Cycle Assessments

What is this sample?

An analysis of canvas sustainability throughout the material’s life cycle stages.

Who is the audience? 

Environmentally conscious consumers

Tone of voice

Friendly, helpful, and informative

Other Samples:

• Impactful Ninja, How Sustainable Are Ramie Fabrics? A Life-Cycle Analysis

• Impactful Ninja, How Sustainable Are PLA Fabrics? A Life-Cycle Analysis

• Impactful Ninja, How Sustainable Are Cotton Fabrics? A Life-Cycle Analysis

• Impactful Ninja, How Sustainable Are Eucalyptus Wood? Here Are The Facts

• Impactful Ninja, How Sustainable Are Wood Plastic Composites? Here Are The Facts

Mobile App Copy

What is this sample?

Copy used in Vhi's Health Assistant Mobile App. I wrote, rewrote, edited all text that used in the app, as well as the App Store description.

Who is the audience? 

App users who are a clients of Vhi, the biggest health insurance provider in Ireland.

Tone of voice

Friendly and smart casual 

Ebooks

The Sample

This ebook - The Only Guide You Need for Safe and Worry-Free Business Travel - guides business travellers and their travel managers through precautious steps to have a safe and healthy trip each time and every time. Checklists are included to help with preparation and to deal with emergence.

Target audience

Business travellers and Travel Managers 

Tone of Voice

The ebook uses an informal, but a straightforward and professional tone, suitable for busy business travellers.

Other samples:

• Booking.com, Tools That Will Help You Influence Travellers' Behaviour

• Booking.com, Technology & Business Travel: Four Powerful Steps to Increase Adoption of New Digital Tools

• Booking.com, 2018’s Top Trends in Travel Data

• Booking.com, How to Attend to the Needs of Your Millennial Travellers

• Booking.com, All You Need to Know About Managing Delays and Disrupts in Business Travel

How-To Guides

This sample

This guide on How to build rapport through laptop screens when managing a remote team provides managers and HR leaders with insightful and actionable tips to create a  healthy culture in the location-independent company.

Target Audience

Team managers and HR leaders  

Tone of Voice

Informative, authoritative, yet friendly

Other samples:

• FluentU, How to Learn English by Reading Fun, Exciting Materials
• FluentU, How to Speak English Like a Native: 5 Practical Tips
• mYngle, How To Learn A Foreign Language While Working Full Time
• mYngle, How to best support your working from home staff
• mYngle, 3 Steps To Create A Diverse Workplace In Your Company
• TicketBooth, The Survival Guide for Long Live Event Day: Tools and Tips To Keep You Going 
• On The Road Again, Simple Exercises You Can Do To Stay Healthy While Travelling Full-time
• LifeHack, How to Get The Important Me-Time For Your Happiness 

Case Studies

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This Sample

A case study about brand building for a social startup, reviewing aspects from messaging to strategy. Takeaways are included. 

Target Audience

Marketers, brand strategists, startup owners, startup investors 

Tone of Voice

Inspirational, personal and informative

Other samples:

• Ticketbooth, Glastonbury, Tomorrowland, Sziget and more: How European Music Festivals Use Social Media
• mYngle, Motivate Employees With Perks That Scream Your Culture

Websites

What is this sample?

A Squarespace bi-lingual website for Fargreen, a social enterprise in Vietnam. I set up the site with a cover page, two directories, and some stand-alone pages. I was responsible for the copy, used between 2015 to 2017, in English as well as in Vietnamese, and most of the visuals. 

Who is the audience? 

Different groups of visitors, including potential investors, partners and consumers. 

Tone of voice

Reflect the brand's personality: fun and respectful. 

Others samples: 

• On the road again

Press Kits

This sample

A kit includes the brand overview, hotel profile,  and GM bio. 

Target audience

Journalists specialising in hospitality industry

Tone of Voice

Maintain the distinctive voice of the JW Marriott brand, to convey the feeling and luxury and tranquility in each stay. 

Other samples:

• Fargreen

Newsletters

This sample

A newsletter for Fargreen with updates on the startup's progress. 

Target Audience

The target audience includes investors and other supporters.

Tone of Voice 

The tone of voice is casual and upbeat. 

Other samples:

• Impraise

• Crown Plaza South Amsterdam 

• Fargreen

Listicles

What is this sample? 

A Lifehack article lists ten rituals of morning people that makes them successful. 

For whom? 

The target audience includes readers who want to form successful habits. 

How? 

The tone of voice is casual and to the point. The article has an attention-grabbing headline and the ten subheadline sentences that talk directly to the readers.

Other samples: 

• Ticketbooth, 20 life-saving time management tips for event professionals 
• Lifehack, 10 reasons you should travel by bike and see the world for its best
• Lifehack, 7 Growth Hacks for Commuters
• Impraise, Conflict management: Three mindsets you can adopt  
• Nightcactus, The 7 Reasons To Learn Dutch Even If You Live In Amsterdam

Guest Blogging

This Sample

The article is in a series featuring must-stop stops across Asia, and focuses on things to do, eat and see in Hanoi. 

Target Audience

People who love travel and explore new cities, primarily readers of Pooja Makhijani's site. 

Tone of Voice

Original and personal

Other Samples:

• The Nomad Economy, Roaming the Earth with Laptops